I bet it's happened to you, too. You dash to the grocery store for an item featured on sale only to find a substitute product in its shelf-space. A friend who worked nights as a supermarket stocker told me it’s common practice in the retail industry. If something is out of stock, employees move adjacent items over to hide the empty space, a practice called “false face.” To false face is to mask the fact that something is missing. Fakery is everywhere in contemporary culture,